A unique quirk of the publishing industry is realizing the brand is the author. Its not just a story you are selling, but your complete body of work. Not just what you have, but what you are still working on, even the stories you haven't thought of yet. The author is the brand and needs to be treated with the same deliberate methodology company's use for their own image. You need consistency. Your brand image and perception given to consumers needs to be protected, and unchanging. How many products suddenly change logos or names after a couple years. Your brand is how you are recognized, and it needs to be seen on all your marketing materials. Branding is not a difficult thing to do. It just takes some thought and vision. We can help as your consultants and image makers. Protect your past and future consumers by taking the time to come up with a look and strategy to present yourself to the world.
I'm busy working on my blog posts. Watch this space!