Rinse and Repeat

May 10, 2016

 

It takes more than a good plot to sell a book. You need to be seen and remembered. This means repeated exposure to consumers. Popular wisdom in marketing states a consumer must be exposed to your brand seven times for it reside in their conscious memory. That is why television commercials buy frequent spots, not just to pick up viewers they may have missed in their previous time slot, but to reinforce their message and brand image. The more you are seen, the more you will be on the mind of consumers. A clear identifiable image for your Book, the cover, should be displayed in various ways to engage the imagination of the viewer and build your brand statement. imaginative treatmentss for advertising catch the attention of consumers but the image of the cover should be consistent to build greater value in the impression you make. Chose the message you want the image for your book to make, then rinse and repeat.

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