A comprehensive marketing plan is multi-pronged, dynamic and drives consumers to buy your book. You need to grab their interests. Of course most important in that process is a captivating cover. As we know people do judge your work by its cover. Don't skimp on a professional looking image for your book that reflects the tone of the contents. Every image tells a story. Your cover should tell yours. Pick the most impacting moment of your book, think of the elements involved, then represent the situation, the emotions and the depth of your plot in a single image. Don't use words. Hard for writers to hear, but you sell your book by the illusion it creates in the mind of the consumer. Money spent on your visuals comes back to you over and over. Make them memorable, impacting and str
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