August 12, 2016

To celebrate the release of the new Alex Cord Western, “High Moon,” we thought it would be great to put together an interview with the designer behind that great new Cord cover. His name is Kevin Diamond, and he has been working on a number of covers for some of the bi...

June 2, 2016

A comprehensive marketing plan is multi-pronged, dynamic and drives consumers to buy your book. You need to grab their interests. Of course most important in that process is a captivating cover. As we know people do judge your work by its cover. Don't skimp on a profes...

June 2, 2016

One of the most important elements of making trailers, or for that matter marketing a book, movie or game is not to give away the whole plot. Many authors are excited about the nuance and complexity of their story and want everyone to instantly appreciate their genius....

May 10, 2016

It takes more than a good plot to sell a book. You need to be seen and remembered. This means repeated exposure to consumers. Popular wisdom in marketing states a consumer must be exposed to your brand seven times for it reside in their conscious memory. That is why te...

February 8, 2012

A unique quirk of the publishing industry is realizing the brand is the author. Its not just a story you are selling, but your complete body of work. Not just what you have, but what you are still working on, even the stories you haven't thought of yet. The author is t...

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